Mastercard

ESC

Mastercard's Interactive Map

How location data became a discovery tool, an interactive map that turned geograph data into something people actually wanted to explore.

Creative DirectionWebsite DevelopmentIllustration
Microsite intro screen introducing the bespoke grassroots teams experience
Interactive map view with keyword search and filters showing women's football clubs
Welcome screen with campaign copy for new Women's Super League supporters
Desktop interactive map with the club directory and Arsenal Women detail panel
Welcome to Football campaign key art with the wordmark and goalkeeper illustration
Design system showcase with player illustration, the Flames card, icon set and UI components

01. Overview

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02. Challenge

This paragraph demonstrates how body text will look across your layout. Bold text adds emphasis, while italics offer a subtle highlight. You can also underline text or use strikethrough to show edits. This is an entire paragraph to test readability and text flow.

03. Strategy

This paragraph demonstrates how body text will look across your layout. Bold text adds emphasis, while italics offer a subtle highlight. You can also underline text or use strikethrough to show edits. This is an entire paragraph to test readability and text flow.

What We Did:

  • Unordered lists help organize related items without hierarchy
  • Perfect for showing features, benefits, or options
  • Allows readers to quickly scan through content
  • Keep items concise and parallel in structure

04. Creative Concept

Modern Legacy

This paragraph demonstrates how body text will look across your layout. Bold text adds emphasis, while italics offer a subtle highlight. You can also underline text or use strikethrough to show edits. This is an entire paragraph to test readability and text flow.

What We Did:

  • Unordered lists help organize related items without hierarchy
  • Perfect for showing features, benefits, or options
  • Allows readers to quickly scan through content
  • Keep items concise and parallel in structure

05. Applications

This paragraph demonstrates how body text will look across your layout. Bold text adds emphasis, while italics offer a subtle highlight. You can also underline text or use strikethrough to show edits. This is an entire paragraph to test readability and text flow.

What We Did:

  • Unordered lists help organize related items without hierarchy
  • Perfect for showing features, benefits, or options
  • Allows readers to quickly scan through content
  • Keep items concise and parallel in structure

06. Outcome

This paragraph demonstrates how body text will look across your layout. Bold text adds emphasis, while italics offer a subtle highlight. You can also underline text or use strikethrough to show edits. This is an entire paragraph to test readability and text flow.

More Work