Mastercard's Interactive Map

How location data became a discovery tool, an interactive map that turned geograph data into something people actually wanted to explore.

Creative DirectionWebsite DevelopmentIllustration

Microsite intro screen introducing the bespoke grassroots teams experience

Interactive map view with keyword search and filters showing women's football clubs

Welcome screen with campaign copy for new Women's Super League supporters

Desktop interactive map with the club directory and Arsenal Women detail panel

Design system showcase with player illustration, the Flames card, icon set and UI components

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